http://blogibberish.com/2009/03/of-social-crm-reputation-tracking-and-other-things/ Sat, 12 Jun 2010 12:58:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blogibberish.com/2009/03/of-social-crm-reputation-tracking-and-other-things/comment-page-1/#comment-1739 Sanjay Mehta Fri, 06 Mar 2009 06:12:30 +0000 http://blogibberish.com/?p=111#comment-1739 Sanjeev, My fundamental take /answer to your question is "why should I worry as much about that one comment or statement leading to or denying a sale"? It is not about the one-off case and a direct connectivity. It is about a whole movement around it. Trending. If there is a largely negative connotation going on, it can only mar the reputation or sale. If it is reasonably balanced, it may not harm. Even in those cases, the more keener amongst the brands strive to see if they can address the issues of negativity. Finally there is also a question of level of influence. Who it is, who is making the statement or endorsing it? If the concerned person has a larger sphere of influence, it will add up ultimately, without doubt! Sanjeev,
My fundamental take /answer to your question is “why should I worry as much about that one comment or statement leading to or denying a sale”? It is not about the one-off case and a direct connectivity. It is about a whole movement around it. Trending. If there is a largely negative connotation going on, it can only mar the reputation or sale. If it is reasonably balanced, it may not harm. Even in those cases, the more keener amongst the brands strive to see if they can address the issues of negativity. Finally there is also a question of level of influence. Who it is, who is making the statement or endorsing it? If the concerned person has a larger sphere of influence, it will add up ultimately, without doubt!

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