Darn.

I can’t resist blogging competition. Gives me another excuse to spout a ton of Gibberish in this, my own space.

So when I was invited by @peppysophia to write about this Online Social Shopping Experience, I was quite excited. The reasons for this are two fold

1) The Social Shopping space excites me. It’s very close to me, especially since I dabble in a concept called sCRM (Social CRM) and love mining a huge amount of feeds to trend and track conversations around a brand and a product.

2) This is a darned contest And I’ve not won one so far, and Sophia Amma promised me that chances are darned bright and whatever I fell for this.

Now for the crux. The contest involves blogging about the ShopCorn “Social Shopping Site”.

I went through the presentation here, and was frankly, not a weee bit excited by what they had to throw at me. Not that the site or concept is tacky, but that I am too steeped in dreams and aspirations of things “social” to see any value in what they bonked at me in the presentation.

They spoke about various things to do online together, like Live Reviews, Browsing Deals, etc etc that didn’t really appeal to me. For me, most good shopping sites already do these things.

I couldn’t see the “social” bit in this entire blasted exercise.

The site is done well. But then, that in itself ain’t Social. Social means much much more than what this site offers.

For me, I would say that it would make darned good sense for a site like this to start off as a simple FB or Twitter app, and then scale up to a full site.

Concept? Good. Implementation? Damp Squib

Sanjeev Sarma